Digital Marketing

Social media could be an effective tool for better interaction among online communities or even offline groups of people or events. However, it might not be the critical factor affecting a business success. Having said that, digital marketing strategies are one of the most important determinants for driving traffic or even conversion for business with better ROI.

I have had a great chance to work in different companies to tailor my competencies through hands-on experiences on different platforms. Below is my expertise for:

Facebook Ads: Check out some of my Facebook ad campaigns as below. For more details about how my Facebook ad campaigns have been contributed to the overall growth of social media. Click here
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Pinterest Ads: I successfully manage more than 10 campaigns for each month. Pinterest has brought the “add to cart” and “check out” value more than any social media platforms. See more details here

Yelp Ads: Oversee more than 30 locations associated with Enhanced profiles and CPC campaigns.
Linkedin Ads: Implemented career fair ads for California and Oklahoma locations
Google Analytics: It is important to know how well your websites perform, your adwords clicks, impressions, and even conversions. With the solid knowledge of Google analytics including A/B testing, I surely can measure and evaluate the effectiveness of any existing campaign or website
Online reputation management: An study shows that 68% of millennials trust online reviews and these reviews are 12 times more trusted than a company’s descriptions. This means no matter how your are busy with other marketing activities, it is crucial to jump right onto Google Business, Facebook page review tab, and Yelp and respond to your customers’ concerns. In fact, I have helped my former companies to improve their online reputation management by at least 3+ stars. Some of the customers even upgraded their reviews from 1 to 4 or 5 stars and maintain their loyalty with the companies.
Google Adwords (SEM): I can establish/create different campaigns consisting of ad groups with appealing ad texts and proper keywords based on the company’s goals and objectives
Website content management: I can compose or edit the content of website to adhere with the most searchable keywords in the market. I’m pretty much familiar with using either in-house CMS or Magento. With the experience of using SEO Meta Chrome extension, WordPress SEO plugins, I am able to perform essential SEO techniques on the right foot. Also, the basic knowledge of HTML assists me to figure out how to remove the site errors or insert necessary codes. (Although I’m not a coder 🙂
Blogs and content strategy: Blogs are so common nowadays to drive the traffic to the website. And with my knowledge of academic and casually professional writing, I can quickly come up with different topics for blog articles as well as site news. You can find my some of my articles at http://bristoluniversity.edu/news/ or here especially my writing production for Ampronix’s Online Catalog
Email marketing (eblasts): Visual and content are always pairing for a successful campaign. With my ability in using MailChimp, I can create art designs along with impressive content to trigger more CTRs, thus helping to improve conversions. See some of my works as the following